ART DIRECTOR

The Scent of Fanta

The Scent of Fanta

Fanta


Designed to overwhelm and excite the senses, The Fanta Experience in Los Angeles immersed fans
in the sights, sounds, smells and taste of the new Fanta Orange. Guests could experience sound and visual effects
that emulate diving into a Fanta Orange, and other social-first experiences and content.

We've brought the concept to life in a mural that goes beyond visual appeal.
It incorporates a subtle scent machine, diffusing a delightful fragrance for pedestrians to savor as they stroll leisurely by.

 

VML