LEGO

LEGO BEYOND COLOR

INSIGHT: Colorblind kids are less likely to pursue the arts. But art is more than color.

IDEA: Create an app that lets colorblind teens use their eye for detail to make create statements about art through digital textures, patterns, and shapes.

BEYOND COLOR app lets colorblind teens
give depth to art by creating visuals
that come to life in AR.

Designs will come to life as physical replicas
at LEGO stores.

LEGO Ishihara Instagram
post communicates unique
messages to colorblind teens. 

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